Bagong Pilipinas Kick-off Rally

The DA-Bureau of Agricultural Research (BAR), led by director Junel B. Soriano and assistant director Joell H. Lales, expressed its utmost support to the Bagong Pilipinas movement and joined the Kick-Off Rally on 28 January 2024 at the Quirino Grandstand in Manila City and simultaneously broadcasted nationwide. Joining the DA-BAR management were participants from different divisions and units of the bureau.

 The Bagong Pilipinas movement, initiated by President Ferdinand "Bongbong" Romualdez Marcos Jr., aims to engage citizens in various government-led initiatives. The movement underscores the importance of principled, accountable, and dependable governance, fostering unity across societal institutions to achieve the collective goals and aspirations of the Filipino people.

 President Marcos emphasized the necessity of a forward-moving vision that unites the people, encouraging collective investment in a feasible and compelling vision for the nation.

 The kick-off rally was attended by government officials, cabinet members, celebrities, and the general public.